Social Marketing – This is one of the hottest topics that web designers, SEO specialists and web masters debate. When Coca-Cola recognised the need to have a social presence in the form of Facebook, the internet marketing crowd took note. If Facebook were a country it would be the third largest country in the world! So, perhaps excluding social marketing would not be a wise thing to do?
Bottom line is you need social marketing if you want your site to be successful. Web Design Integrity will do this for you. When you buy your website from us, you’ll get an entire social marketing package thrown in – we set up your social marketing properties across the web – properties like Facebook, You Tube and Twitter amongst others and we make sure that every post you make on your website in the future will automatically post to these social sites. Now, let’s find out what social marketing is all about….
What is Social Marketing?
There are dozens of promotional methods in the pursuit of good web ranking and traffic. Marketers use PPC, banner exchange, links exchange, getting partnerships with joint ventures etc. It costs money and it gets really expensive…and, no one is really convinced that these methods are entirely effective. This approach lacks one massive element – custumer interaction. Conversation is key to any promotion.
Social media offers a platform to engage your customers and your potential customers. This is the juice that gets your product, business or website into a high awareness profile. Social media such as Facebook, social book marking sites like Digg or Stumbleupon, Delicious and tons of others are used as a vehicle to promote. YouTube is a powerful search engine – it is used by millions daily and getting your business seen by the masses is highly beneficial.
The need for Social Marketing
Movie stars, footballers, politicians and even Her Majesty Queen Elizabeth II is on Facebook. This is where the fan bases are built – an army of followers who read your updates and then pass it on to others with Twitter tweets and Facebook likes. Inviting your customers to leave comments creates a database of reviews and testiminials. Word of mouth is probably still the most effective tool to expand sales and awareness. So, with good products or services, you will have an exponential growth of new clients as happy customers leave those all important positive reviews.
Social Marketing for the New Business
There is so much noise out there for anyone who is not web savvy, it’s a confusing and senseless place. That’s why we at Web Design Integrity have created the all inclusive package where, with the price of your website, we will create your Facebook fanpage, You Tube Channel, Social marketing with bookmarking accounts and more Web 2.0 properties that will help you get exposed to the most potential customers…and we will make sure that all these sites in turn promote your website.
It is about building a community and the more you can offer with Tips and Hints that can benefit people as they read your script or watch your videos, the more trust and interaction you will gain.
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